Campaign Elements


Gulf Beaches Rotary Club (GBRC)
in partnership with
Bike/Walk Tampa Bay (BWTB)
Treasure Island Police Department (TIPD)
Pinellas County Sheriff’s Office (PCSO)

  • - Packets were prepared containing large and small signs and copies of the letter to businesses owners. These packets were provided to Rotary members, partners, and collaborating organizations.

  • - A list was prepared of a dozen geographical areas from Corey Boulevard to North Redington Beach and Rotarians volunteered to distribute signs and letters to businesses in these areas.

  • - Other organizations offering to distribute signs and letters included the TIPD, PCSO, the Chamber of Commerce of Treasure Island and Madeira Beach, the Chamber of Commerce of Tampa Bay Beaches, and two area churches.

  • - Vacation rental management companies have displayed the large signs in the buildings they manage and the small signs in the rooms they rent.

  • - GBRC has partnered with the St. Petersburg Lions Club in a “White Cane Walk” that uses the Campaign materials to promote pedestrian safety with an emphasis on pedestrians that are visually impaired.

  • - GBRC created special sections on the Club webpage and on the Club Facebook page devoted to pedestrian safety.

  • - GBRC will explore other materials that might be created and distributed; for examples, stickers for cars and signs with different messages.

  • - GBRC will explore ways to use social media to spread the message of pedestrian care and driver awareness.

  • - At quarterly intervals, members of GBRC will have a visible presence for several hours along Gulf Boulevard for a “Rotary Pedestrian Safety Day” wearing the Campaign T-Shirts, displaying the Campaign Banner, distributing signs to businesses, and handing out small signs to pedestrians and drivers at crosswalks and at other locations.

  • - GBRC displays the Campaign Banner and distributes signs at all events sponsored or co-sponsored by GBRC and identifies additional opportunities to display the banner and distribute signs at the events of other Rotary clubs and other area events.

  • - GBRC will work closely with the BWTB to increase that program’s impact in the beach communities; for examples, encouraging other Rotary clubs and other organizations to have BWTB presentations, assisting with organizing special events such as those for bike safety, and assisting with distribution of BWTB safety-related materials.

  • - GBRC will work closely with TIPD and PCSO in identifying ways to support their activities to increase public awareness of the need for pedestrian care and driver awareness; for examples, participating in the TIPD programs promoting crosswalk safety, and being present and/or speaking at forums participated in and/or arranged by the partners.

  • - GBRC will work closely with the leadership of area Chambers of Commerce in identifying opportunities to support their members in activities that increase public awareness of the need for pedestrian care and driver awareness.

  • - GBRC will explore other ways to distribute the small signs; for examples, asking local restaurants to include them in the folders with the checks for meals, asking hotels and motels to distribute them along with occupants’ key cards, and asking banks to put them in lobbies.

  • - GBRC will monitor the effectiveness of the Campaign with a view toward future Club activities and to provide a model for other District Rotary Clubs that might consider similar initiatives.

  • - GBRC plans for the Campaign to continue in future years. The distribution of the signs will be renewed each year and new opportunities to serve will continually be sought and undertaken.